Rachel Bilson launches her new collection "Edie Rose"

Macy’s hosted the launch of Rachel Bilson’s new junior’s sportswear line for DKNY named, Edie Rose at Aventura Mall, September 28. She named her new line on her grandmother

"This is something that I have been interested in doing for such a long time. I was just waiting for the perfect opportunity for it to be done right,” Rachel says of her new business venture with fashion maven Donna Karen."

“This line is my main focus right now. i can’t draw at all, so I won’t be doing any sketches, but I am learning to sew. I think it’s important to know more about the whole process of making clothes.”

When I saw the pictures of Bilson I had to laugh, I just saw a picture of me wearing an outfit very similar to this in the early 90’s. I guess all fashion has a way of coming back!
Edie Rose for DKNY Jeans will be sold for $19.50 and $49.50 per piece at department stores including Macy’s,