SWAGG celebrated its unveiling with the SWAGG VIP Kid Rock Concert followed by an exclusive after party at the Paradise Penthouse at the Hard Rock Hotel & Casino in Las Vegas.The concert was an invite-only event for CES 2010.
Sexy actress Carmen Electra, sizzling in Jill Stuart, was the surprise guest among a celebrity-studded guest list at last night’s SWAGG VIP Kid Rock concert.

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