Celebs At The Launch party for Australian fashion designer Peter Alexander's new store in Los Angeles

Various stars dazzles at the Launch party for Australian fashion designer Peter Alexander's new store in Los Angeles, October 22

Peter Alexander known to revolutionised the fashion industry when he launched his cheeky take on classic sleep wear. For over 20 years he has been responsible for making men and women look good in bed.

Here's Australian fashion designer Peter Alexander poses with actress Katherine Heigl at the launch party for his new store on Robertson Boulevard on October 22, 2008 in Los Angeles, Californa.

Peter Alexander poses with actress Alicia Silverstone at the launch party for his new store on Robertson Boulevard on October 22, 2008 in Los Angeles, Californa.

Peter Alexander poses with actress Mandy Moore at the launch party for his new store on Robertson Boulevard on October 22, 2008 in Los Angeles, Californa.